Design & Web · 4 min read
Does a small business in Kenya really need a website?
Honest answer: it depends. Here's how to decide.
Thinking about a website for your business?
Want to understand the options first? Read on.
Not every business needs a big website. But most businesses benefit from being easy to find on Google.
Start with Google Business Profile
It's free and puts your business on Google Maps with your phone number, hours and photos. For many local shops, this alone brings customers.
When a website makes sense
- You offer several services and need to explain them
- Customers want to check you're legitimate before paying
- You want to appear for searches beyond your area
- You sell products online
Tip: Whatever you build, add a WhatsApp button. Most Kenyan customers prefer to chat before buying.